Introducing Supplements

I have written my new brief and decided to 'Design a set of magazine/newspaper supplements that explore regional dialect and phrases within the everyday English language. Produce promotional material to support the launch of the supplements.'

Because I am aiming it towards weekend morning newspaper readers who are interested in the culture, depth and origin of the country's language of today, I will begin to collect Saturday and Sunday newspapers, such as Daily Mail, Daily Telegraph and The Guardian. Images of these supplement designs will then be posted and analysed here in terms of use of size, colour, layout, use of typography, etc.

I will work within the guides of editorial layout, that I learned within the typography module, but create designs that stand out from existing weekend supplements by being simple, minimal and fresh.


Here are some supplements I have found to begin with. Many keep with the formal, multiple columned, busy layout of the newspaper it is found in. For example the Olympic Supplement and Great Yarmouth Sport below just look like pages that have fallen out of the newspaper, instead of standing out and being their own publication. I understand that they might take on the theme of the newspaper to match the target audience, but that doesn't always guarantee it to get read.































































These examples from the Cambridge Style supplement and the Eastern Daily Press take on a more magazine style, whether it be because they are aiming it towards women with their typical 'life, style and wellbeing' themes, or because they want to appear unique and separate to the newspaper, I think they work better than the formal, newspaper layout supplements above.






































































































I have only scratched the surface here with existing supplement designs, so I will now begin to research more thoroughly into what is already out there.