Screen Grabs

Thinking about important aspects that could come in use when creating my idents to give off the right mood to lure my audience in and stop them changing the channel.

A lot of these clips have come from the trailers, but that is where I found the films had many things in common to grab the audience in the first place, in terms of:

• Typography. Colour. Layout

Love Actually - simple use of red, black and white












Mamma Mia, Hitch, The Holiday and The Proposal all seem to use a blue theme in their trailer and credits.




















As the Sex and the City screen grabs show, many romantic comedies are known for panning round the city that they're set in as the title sequence appears:


























































I really like the typeface and colours used in The Women trailer - very feminine, crisp and will give me help when choosing relevant colours. I also like the way the words zoom into the frame - something I will bear in mind when creating my idents.