For this brief I need to portray a genre of films, similar to how film4 works their audience, enticing them to watch what's coming up. However, this is going to be done with motion graphics and without the use of video to work with so I need to think about other aspects e.g. colour, tone of voice, typefaces, timing and even music to promote a season of films.
I could even create my film genre idents for a specific, existing channel to give them some grounding and branding. I came across an interesting sequence of itv2 idents and thought this could be an appropriate channel to work with. However, I couldn't upload the videos, so I have just left links for now.
sport theme, music theme, itv2 movies
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