Existing advertising

As soon as we got into the O2, we saw the bme's problem at once. They had some fantastic banners, posters and interesting adverts within the building and it was advertised at the North Greenwich tube station where you get off for the O2 arena, but apart from that there was nothing. If you weren't already going to the O2 arena then the likelihood that you would actually see one of these promotion adverts is very slim. After seeing how good the exhibition is, this is a real shame to us so we made it a priority to raise awareness by spreading the campaign further afield. In the streets, on the tube, in the stations, on buses are all places where people will see it, so why isn't it there?

Here are my photographs of their existing campaign:










































While we were there, I picked up these leaflets. The membership leaflet became an inspiration for Charlotte, to create a collage of images as a duotone design: