Effective layouts

It's my responsibility for the typography and layout side to the collaborative brief, so I researched into layouts that interest me and grab the viewers attention, whether it be a subtle, simple column layout or adventurous type angles and colours. I looked through various sources and a lot also came in useful for my ongoing typography journal within the optional module, but these images below are mainly from the Book of Layouts and the Annual Poster catalogue. I have chosen each one for individual reasons as well as them being overall effective layouts. The vast variation in how type alone or with image can work together on a page, or how the designer plays around with the white space interests me greatly.











I love reversed out type done simply like these two book covers above. Both typefaces chosen are completely different but are suited to their subject and centre aligned. Working in unusual shapes could also be a way of bringing something different to the poster layout. Whether it be an angled box, or circle like below, its a way of making the type stand out as much as the background image/colours.










The use of space and a narrow column width is what drew me to this design. I like the involvement of photography as a background image with text layered on top. The bold heading angled down the side adds a different dimension to the page and makes the photograph and type merge into one design.













Sometimes white space isn't the answer and the focus on hierarchy and type slotting into one another with a negative leading can work equally as well. I'm not sure if this example below works visually, as the large bold words are competing for hierarchy position and the eye of the viewer becomes confused as to what they should read first. This is something I need to be aware of when designing my posters and will make sure I consider hierarchy, point size, leading etc when working with type.