Monday, 26 April 2010

Digital campaign inspiration

The Daily Mail newspaper has launched a TV campaign to promote its supplements. This is a realistic example of how I could work digitally, as well as print based, to promote my set of supplement designs. It is one of the first in the series of ads promoting the fashion and lifestyle supplement.

Unfortunately, I couldn't upload the advert itself, but here is a link to it instead:

Daily Mail 'supplements' by M&C Saatchi


Another way of working digitally could be to produce an online presence of the set of supplements, which is a very popular add-on to today's print based media. Here is an example of how it could look:

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