Promotional Research II

I took these photographs to be able to use for my own work to demonstrate how my book cover designs and posters can work in their real context.

Wonderland

I still haven't decided whether or not the typefaces will be a combination of an existing font with illustrative animal details added on, or a completely hand drawn typeface. If I decide on the latter, I really like this colourful, simple style that is shown here on the Wonderland font, hand drawn with felt tip pen by Eve Duhamel.

Menosunocerouno

Menosunocerouno is a Mexican design agency that often works on restaurant branding, and these examples are from different projects, but I really like the running black and white style throughout. Time to get designing!

Red Stripe

Red Stripe is an American Brasserie menu design by fresh oil. I was drawn to this because of its black and white design, but in looking more closely, I hope my layout isn't as busy as this, as I think white space is a necessity, as a customer doesn't want to be overpowered by a block of text.

Korn Design

These may be identity designs applied to stationery, not menu designs, but I am really drawn to the simplicity of the layout, colours and shapes. I particularly like the use of narrow fonts, like The London Hotels design below, which is bold but takes up less space on the page, giving a spacious, clinical feel to the overall design. I am really inspired by this type idea and black and white theme for my own menu designs.

Ben Whitla's design for Champalimaud's identity below is another example of simlicity throughout a design that really works.

Alvin Diec

This Cakes and Ale restaurant menu by Alvin Diec, a graphic designer from atlanta, is another example of how difficult yet possible it is to work out a layout suitable for a menu design. There is a lot of text on a menu and they are often designed so that the list is centred or left justified like below to fit everything on. Yet Diec has managed to make it look subtle and not too text heavy by leaving white space where possible and creating a cover design with a light tint of black so that it sits back on the page.

Morrissey

Here is a simple, classy identity design for Milano restaurant by William Morrissey. I definitely think with a four star hotel, the simpler the better so this is a good example of the professional finish I want it to have. Even though I aren't designing the identity logo for the hotels, I still have the individual restaurants to design in a subtle, sophisticated style like this.